Sahara, Commercial during Superbowl

[cmedley]

What did everyone think of the commercial for "Sahara"? It's the first one I've seen. I thought it was good but I was a little disappointed that they didn't make mention of it being from a Clive Cussler novel. I wonder how much it cost to run during the "big game"; is that a good sign or a bad sign. I remember hearing something about the studio (don't remember which one) pouring big advertising bucks into promoting "Godzilla" after they previewed it and thought it was a stinker....of course I'm hoping it's great. I grew up reading Clive's books and always imagined Tom Selleck at the perfect Dirk but alas, he's grown too old; (fortunately, I've remained ageless). I will be delighted if MM pulls it off.....

[oswalder]

30 second commercials were running 2.4 million U.S. dollars this year.

I'd hate to be the company who paid 2.4 million to have their ad shown at the beginning of halftime when everyone was up using the bathroom or getting more snacks. Fortunately the Sahara add came at an opportune time during a climatic part of the game. Hopefully a lot of people were still up and watching at that point.