Sounds like an old Timex sales by-line:
"...takes a lickin' and keeps on tickin'..."
Er... um... well... maybe it would be a good idea if it didn't tick. :blink:
It would be interesting to see how this thing is put together. Generally, I'm finding things touted as 'ruggedized' are built the same as 'normal' things were 20 years ago. Inflation, I guess... :shrug: