Title: Toyota Makes It Easier To Buy Used Cars
Description: 16 June 2011
Stephen - June 19, 2011 11:03 AM (GMT)
TOYOTA MAKES IT EASIER TO BUY USED CARS
Australia's number one car company Toyota has made it easier for consumers to purchase Toyota used cars through a dedicated online portal.
The toyotausedcars.com.au site has none of the distractions of rival sites - there are no ads and it offers Toyota cars exclusively.
The vast majority of Toyota's 211 dealers, representing 90 per cent of Toyota used-car stock, have already signed up and listed thousands of cars.
Toyota Australia executive director Matthew Callachor said the new website provides customers with a convenient Toyota used-car search platform.
"The key benefit for customers is that they can find virtually all the Toyota used cars available from the dealer network on one site," Mr Callachor said.
"They have the peace of mind of knowing there's a guarantee of clear title to any car they choose from this site.
"Customers can also gain access to the range of Toyota services through this site, including Toyota finance and insurance as well as roadside assist, accessories and service."
Mr Callachor said research showed Toyota was the car brand most trusted by consumers and its used cars were in more demand than any other brand.
"This is due to Toyota's reputation for quality, durability and reliability and our demonstrable commitment to customer satisfaction," Mr Callachor said.
"Toyota vehicles are also renowned for high retained values and low long-term running costs - particularly important when buyers are outlaying significant funds.
"Toyota has repeatedly been named as Australia's most trusted car brand, which is the clearest indication that people know Toyota offers the best value, whether someone is buying a new or used car."
Mr Callachor said there were approximately 250,000 online searches each month for Toyota used cars.
The company's main website - www.toyota.com.au - had more than 5.8 million visitors a year, a large proportion of whom were searching for Toyota used cars.
"Toyota dealers have thousands of used cars in stock at any one time and sell more than 80,000 a year, which is a bigger number than most of the new-car franchises.
"The used-car market is buoyant, so this site will make it easier for consumers to find the right Toyota used car for their needs."
Many of the used cars on the site are still covered by the balance of new-car warranty* and Toyota Service Advantage, which provides low cost capped-price servicing^.
The site is simple to use with consumers able to search by vehicle type, model, price, year and location.
Consumers can compare cars on the site and customise their experience by displaying between 10 and 100 cars per page.
They can sort and refine their search results and save, print or email the details.
Registering with the site provides added benefits, including the ability to save searches and receive vehicle alerts.
* Remainder of New Vehicle Warranty expires three years from date of first registration or 100,000km, whichever occurs first.
^ For details of Toyota Service Advantage, including eligibility and exclusions, go to advantage.toyota.com.au.
