Title: Toyota Breaks The Mould With 'unbreakable' Hilux
Description: 16 September 2011
Stephen - September 18, 2011 12:27 PM (GMT)
TOYOTA BREAKS THE MOULD WITH 'UNBREAKABLE' HILUX
Toyota Australia will launch the TV advertising campaign for its new-look HiLux - not on TV, but on the company's 4x4 Facebook site.
Visitors to facebook.com/Toyota4x4, which has 57,000 followers, will be able to view the new TV commercial from 3.30pm AEST today, Friday September 16.
The ad, which goes to air this Sunday, is the latest in a long line of iconic humorous ads promoting Australia's best-selling ute.
Toyota Australia Divisional Manager National Marketing Scott Thompson said the ad tells the story about a 'bromance' between a man and his beloved HiLux.
"Ninety per cent of HiLux buyers are men - and they love their HiLux because it often doubles as a rugged, trusty workmate during the week and as family or recreational transport on the weekend.
"The ad demonstrates that HiLux is a reliable friend - and the only thing more unbreakable than the bond between a man and his HiLux is the new HiLux itself," he said.
Mr Thompson said launching the campaign on Facebook acknowledged the support of Toyota's 57,000 loyal 4x4 Facebook fans, many of whom have a 'bromance' with their own HiLux.
"The formidable reputation for ruggedness and reliability has enabled HiLux to attract more than 40,000 customers in each of the past five years."
The campaign will air within the AFL & NRL football finals showing 60" and 30" TV commercials. A 90" version will live online. It will be supported by an extensive print, outdoor and online schedule.
Toyota 4x4: http://www.facebook.com/Toyota4x4
Stephen - September 18, 2011 12:30 PM (GMT)
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